Se muestran los artículos pertenecientes a Mayo de 2007.
«(...) The first official radio ratings from Arbitron’s long-in-the-works PPM are out for the Philadelphia market, and those initial ratings suggest very different radio listening behavior than what the old diary system reported. More people are listening to radio than previously thought. They're also listening to more stations, and they’re doing so for longer periods of time. And, most significant, ratings for specific demographics are dipping on some top stations. Much as with Nielsen's old TV diary system, it appears Arbitron's diary households were wont to fill in fewer stations than they actually listened to and to fill in the best-known or biggest stations. The diary says the average listener listens to two or three radio stations but the PPM says the average listener is exposed to five or six stations,” says Thom Mocarsky from Arbitron. In the end, once the PPM system is fully rolled out, that means media buyers will be booking many more spots on a longer list of stations to reach the same number of people as current schedules. Buyers will have to buy more units to achieve current reach and frequency goals to reflect the fact that listeners are splitting their time among more stations. That will tighten up inventory and will give stations some leverage to raise prices.»
fonte: «Radio buyers can expect deeper buys», Media Life Magazine, By Kevin Downey, May 1, 2007
«(...) Due to international licensing constraints, we are deeply, deeply sorry to say that we must begin proactively preventing access to Pandora's streaming service for most countries outside of the U.S. It is difficult to convey just how disappointing this is for us. Our vision remains to eventually make Pandora a truly global service, but for the time being, we can no longer continue as we have been. As a small company, the best chance we have of realizing our dream of Pandora all around the world is to grow as the licensing landscape allows. We show your IP address is (...). Delivery of Pandora is based on proper licensing from the people who created the music - we have always believed in honoring the guidelines as determined by legislators and regulators, artists and songwriters, and the labels and publishers they work with. In the U.S. there is a federal statute that provides this license for all the music streamed on Pandora. Unfortunately, there is no equivalent license outside the U.S. and there is no global licensing organization to enable us to legitimately offer Pandora around the world. Other than in the U.K., we have not yet been able to make significant progress in our efforts to obtain a sufficient number of international licenses at terms that would enable us to run a viable business. The volume of listening on Pandora makes it a very expensive service to run. Streaming costs are very high, and since our inception, we have been making publishing and performance royalty payments for every song we play»
«Creative Technology is now tossing a portable MP3 player into the ring, an aggressive pricing play aimed at lower-end buyers. The player, dubbed the Creative Zen Stone, offers 1GB of storage and a fairly small size. The length is just over 2 inches, the width is 1.5 inches, and the thickness is a mere 0.5 inches, dimensions that seem more like a pebble than a stone. Regardless, the sizing puts the Stone is a class of very small players, a space that includes the recently-updated iRiver Clix and the heavy-selling iPod shuffle. That segment has already produced strong gains for Apple, and most recently powered a substantial portion of iPod sales during the first quarter. That has Creative taking notice, and pushing a potential consumer sweet spot. "The Creative Zen Stone, at just .99, opens up a huge new market for MP3 players," said Sim Wong Hoo, chairman and CEO of Creative during a product unveiling. "Whether it's your only player or a second player to take with you anywhere, the low price lets you think of MP3 players in a whole new way."»
fonte Digital Music News, «Creative Plays Pricing Game, Tosses Stone at Apple», 3/05/07
«No dia 5 de maio de 1922, pela primeira vez um automóvel – um Ford modelo T – foi equipado com um auto-rádio. O que a princípio parecia excêntrico, em cinco anos tornou-se produção em série. (...)A técnica do rádio, no entanto, ainda estava sendo desenvolvida quando, em 1922, George Frost sentou-se confortavelmente em seu modelo T, deu a partida e ligou o rádio. Um gesto que entrou para a história! Hoje, mal se pode imaginar um carro sem rádio. O jovem estudante de 18 anos e presidente de um radioclube pode, entretanto, não ter sido o primeiro na invenção, como conta um porta-voz da Ford em Colônia: "Como nesta época houve vários que adaptaram um receptor no seu carro, é difícil dizer quem foi o primeiro, mas oficialmente Frost é considerado seu inventor".
Dos gigantescos aos removíveis
Nos seus primórdios, o auto-rádio ocupava tanto espaço que, se o automóvel tivesse dois bancos, os de trás seriam tomados pelo rádio e a antena. Hoje, os modelos são cada vez mais compactos e versáteis. Além de música e informação, os modelos mais avançados já oferecem sistema de navegação, telefone e internet. Avanços que tornam o auto-rádio um objeto cada vez mais cobiçado pelos ladrões. Mas também este problema foi resolvido pela indústria, com auto-rádios cada vez menores, de painel removível. Um conforto, desde que não seja esquecido em casa!»
fonte: «1922: Primeiro auto-rádio», DW-world, 5/07/07
«The biggest problem for satellite radio is that it is morphing into terrestrial radio, albeit without the commercials. Let me list some of the reasons I see satellite radio failing.
You would think most of those would apply to any terrestrial radio station run by Clear Channel Communications (NYSE: CCU), but they're symptoms of the problem with satellite radio.
Play it again, Sam. And again and again.
I listen to just a handful of stations on Sirius, and believe me: You can just about set your watch to when a particular song is going to come on. Can't they play some of the lesser-known songs by the artists, just for variety? While I have a Sirius radio, the same failings apply to XM. Repetitive songs seem to be an industry-wide issue that I thought satellite radio would resolve. (...)»
fonte: the Motley Fool, Why Satellite Radio Will Fail, By Rich Duprey, May 2, 2007
«One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website.Internet listening is most popular in the 35-44 age group (41 per cent of whom listen this way), and in the 24-34 age group (40 per cent). The ICM poll also found that internet listening is more popular among men (36 per cent of whom listen via internet) than women (25 per cent).
Other findings include:
- 42 per cent of people listen via their television reflecting the growth of digital TV - 36 per cent of people listen via a digital radio (DAB) radio set, meaning more people use a TV than this service - 21 per cent listen via an MP3 or other digital music player, despite many consumers' devices not having an integrated radio tuner - 12 per cent listen via a mobile phone with built-in tuner, as more and more have this facility - 82 per cent listen via a conventional analogue radio set; Steve Dowdle, MD, Sony UK, said: "Internet radio is no longer the preserve of technology enthusiasts. This research shows that it is hugely popular among millions of people from a wide range of ages. “We can see just what an impact the internet is having on radio, changing how millions of us listen, and even changing what we listen to and when. He added, “This trend will surely continue, meaning great news for the millions who love radio, and further opportunities for the many talented people who work in it."Studies of young people found they now listen to radio via television sets, and via DAB digital radio sets. The research also found that a third of young people now listen to radio via mobile phones. (...) The research was released to coincide with the Sony Radio Awards which took place in Central London last night.»
fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07
«One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website. Internet listening is most popular in the 35-44 age group (41 per cent of whom listen this way), and in the 24-34 age group (40 per cent). The ICM poll also found that internet listening is more popular among men (36 per cent of whom listen via internet) than women (25 per cent). (...) 21 per cent listen via an MP3 or other digital music player, despite many consumers' devices not having an integrated radio tuner; - 12 per cent listen via a mobile phone with built-in tuner, as more and more have this facility; - 82 per cent listen via a conventional analogue radio set.
Studies of young people found they now listen to radio via television sets, and via DAB digital radio sets. The research also found that a third of young people now listen to radio via mobile phones. Additional key findings include:
- 33 per cent of young people 18-24 listen to radio via their mobile phone - far more than other age groups. Just 12 per cent of those aged 25-34 listen via mobile, and 15 per cent of those 35 to 44
- Young people are more likely than any other age group to listen to radio via television sets (57 per cent), and DAB digital radio sets (52 per cent).
- Listening via MP3 and other music players is also less popular among those 18 to 24 (26 per cent) than those 25 to 34 (27 per cent).
Some 31 per cent of 18 to 24-year-olds said that they would pay more if the service were available, compared with a figure of 16 per cent for the population as a whole.
fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07
««One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website.»
fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07
«First, cell phones are becoming ubiquitous. Our poll shows ownership at 92%.
Secondly, texting [SMS] is major league. One of the fastest growing tech activities, and the leading feature on cell phones (second only to talking). (...) The percentage of young people texting on an hourly basis in our study is stunning. And it's going to do nothing but grow.
Third, there are huge opportunities to capitalize on text messaging relationships with listeners. The vast majority of those who text are open to this type of communication - whether it means receiving texts from stations about contests and concerts OR texting stations to vote, enter contests, etc. And of course, that leads to revenue-generating activities, too.
Fourth, while listening to mp3s and streams on phones is not as common an activity as texting or using the calculator, you can see the potential. And for radio, television, and every other content generator, making your product available so that listeners can stream it is important. Obviously, the convergence of the iPod and cell phone is what the Apple iPhone is all about. (...).Tech Poll III is loaded with great information, designed to help radio better understand the larger media environment. Competing with it and against it, and realizing opportunities and threats, can only be accomplished with knowledge and information. Check out the newest cell phone findings, as well as archived sections on satellite radio, iPods, and social networking sites.
fonte: JAcobs Media, Hold The Phone, 30/04/07
Diz Mark Ramsey (e aplica-se a muitos dos responsáveis por rádios portuguesas):
«Even in 2007 it's not uncommon for the average radio station to view their website as a cost, and usually a nominal one at that. To most stations even today, it's a billboard in cyberspace (remember that term?). A repository for boring details about your personalities, your music, your events, and tons of non-contextual banner advertising, occasionally bonused with a live stream. (...) Your website is a destination for enriching the experience of visitors in ways that entertain and involve them such that your brand is enhanced, usage is stimulated, page views are maximized, and revenues are generated. Start thinking about your website in those terms and recreate your site from ground zero. The trap in our industry is the norm. I can't count the number of times I'm asked for "a good example" of this or that on other radio stations. The best examples of websites for radio stations are generally not on radio stations. (...)The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily - easily - foresee your website attracting a larger audience than your radio station. »
fonte: Hear2.0, What your website is, 01/05/07
«Ofcom therefore got ICM to conduct a poll in January to find out what users thought. They interviewed 677 DAB listeners, and "81% of all respondents rated sound quality as either excellent or good, with a further 14% rating it as average. Only 3% rated it as poor or very poor, with 2% who said they didn't know." What Ofcom calls "DAB hi-fi owners" (listeners who defined themselves as such) had the same response "with 83% rating quality as excellent and a further 12% as average"»
a verdade é que há quem pense na GB que:
«This is, of course, nonsense. The current quality of DAB in the UK - which is broadcast at low bit rates using an inefficient MP2 codec - is provably worse than FM. But I don't think that DAB radio owners have cloth ears. DAB does have advantages in eliminating background hiss and avoiding the signal interference that can afflict FM unless you use a decent aerial. However, the most popular DAB radios are mono models with small speakers, and most listening is done in the kitchen on table-top radios that can't offer proper stereo imaging. You can't honestly evaluate audio quality on that basis.»
Daí que o autor conclua que «The UK is still on course to have the worst radio in the world.»
excertos tirados de «Ofcom is still clueless when it comes to DAB radio», Jack Schofield, Thursday May 10, 2007, The Guardian
de acordo com esta previsão da eMarketeer, as receitas físicas da indústria musical vão continuar em queda («Sales of CDs, which currently account for 55% of the industry's total revenues, will continue to decline sharply, falling to 29% of the overall business by 2011»). Para compensar, haverá novas receitas. À custa da rádio?
«(...)The question on the minds of everyone in the recording industry, however, is: Will the digital segment compensate for the losses in physical sales? The answer is a qualified "no." "Nevertheless, growth in other sectors will make up for the shortfall in CD sales," says Mr. Verna, "resulting in net growth for the industry as a whole." That growth will come predominantly from online and mobile music, the live concert industry and the licensing of music for public performances, commercials, TV shows, films and video games.» (The Music Industry Enters Uncharted Territory, MAY 9, 2007)
Mark Ramsey não tem dúvidas: «Note that reference to the licensing of music. That's at the heart of the streaming rate hike controversy currently on every Internet radio station's front burner. And that also explains why, I believe, the music industry will soon be knocking on traditional radio's door looking for a much bigger slice of the pie. When it's content you own, distribution is key. And distribution is acquired via licensing (unless, of course, you own the distribution, too). The future of the music industry is, in part, to sell its wares to licensees who value that content more than the folks who steal it via P2P»
«The "digital divide". What exactly is it? The answer, it seems, is not the gap between rich and poor, but the difference in the way young people and adults view the internet.At last month's UK Kids Online seminar, the grown-ups were wheeled out. Beverley Hughes, the minister for children, young people and families, talked about how kids use computers to "engage in social networking and to create unbelievably comprehensive personal music collections, [they are] also a valuable tool for their studies". She also, like most adults, fretted more about the risks than the opportunities.»
Mark Ramsey chama a atenção, mais uma vez, para a mudança de paradigma:
«What do you get when you cross a game system with a radio - specifically, a Wii with a Finetune Wii player? Voila! Customized radio! No radio, no local stations, and no computer required! This is one of the trends that is emboldening the music industry to hike radio rights fees: They can smell a future where radio's leverage and reach and importance are diminished - a future where lots of media experiences look and act like radio, and the music biz wants of piece of all of it. Just as a computer will be in everything, so could a radio. Even if it doesn't look or act like the radio you know now. And even if your stations aren't the ones listeners tune in.»
«Os Equívocos da Rádio Generalista: Reflexões sobre a Rádio em Espanha e nos Estados Unidos, passando por Portugal»
é um trabalho que acabo de publicar no vol 1 nº1 da Observatorio (OBS*),
O texto em pdf aqui (provavelmente será necessário registo prévio) e com este resumo:
«Se a rádio generalista é um anacronismo histórico nos principais mercados como os Estados Unidos ou a Grã-Bretanha, como explicar que seja dominante em Espanha e que em Portugal se anuncie um novo e ambicioso projecto de rádio generalista? A partir da análise dos fundamentos da própria rádio generalista, nos EUA e em Espanha, o autor analisa alguns dos equívocos na sua categorização que vão confirmar o referido anacronismo, e propõe a sua reconceptualização a partir da análise da formatação e da tendência para a micro-segmentação que esses formatos potenciam.»
Um numero importante nos EUA:
«The HD Digital Radio Alliance, a joint initiative of leading radio broadcasters to accelerate consumer adoption of HD Digital Radio, today celebrated a major milestone in the rollout of HD2 multicast formats with the addition of 15 new markets, completing the rollout in the top 100 markets. The achievement of such a significant number of markets underscores the vision and dedication that it took for HD Digital Radio to reach the nation's top 100 markets in less than 18 months.
The momentum of the rollout has been unprecedented, making the achievement of the top 100 markets all the more significant. The top U.S. radio broadcasters came together in December 2005 to form the HD Digital Radio Alliance in part to oversee the market-by-market HD2 format selections in the top 100 markets. Since that time, radio has morphed into a digital music force propelling a massive infusion of new and eclectic content on local radio stations by Alliance-member broadcasters - all in crystal-clear digital sound with no subscription fee. The result has been a lifestyle transformation for consumers and a powerful spur to retailers, device manufacturers and automakers to catch the consumer phenom that is HD Digital Radio. Now, in a development representing no small feat, the milestone of the top 100 markets has been reached. (...)»
fonte: «HD Radio Celebrates Major Milestone: Rollout in Top 100 Markets», PR Newswire, Maio 07
«Britain's iPod generation is becoming hooked on classical music with new figures revealing a huge surge in youngsters listening to radio station Classic FM. Driven by the success of film scores for blockbuster movies like Lord of the Rings and Harry Potter and determined efforts to sex-up the classical music industry, a section of Britain's youth appears to be tuning in to Mozart. The surprising figures revealed in the latest set of radio results show half a million under 15s are now tuning in to Classic FM each week, overturning the conceived wisdom that classical music is something people predominantly turn to in older age. Classic FM, which recently won the top award at Britain's radio oscars the Sony Radio Academy Awards last week, saw a massive 52 per cent increase in the number of under 15 listeners on the previous quarter. (...) Classic FM claims that a large number of children are also using the station as an accompaniment to their revision for school exams and homework as it helps them 'relax' and 'concentrate'. Figures are also boosted by youngsters learning musical instruments at school and those sitting music exams. The station's overall figures for the first quarter of 2007 of over six million listeners a week released yesterday by industry body Rajar, does not include under-15's. If they are included the station boasts 6.5 million listeners a week. The station has also been targeting younger listeners with two programme strands completely dedicated to children with Simon Bates during the morning school run at 8.10am and a kids request show at 3.45pm.»
fonte: «Ipod generation boosts classical music radio station by 500,000 listeners», Daily Mail, 10th May 2007
... pergunta Fred Jacobs
«Radio has many challenges that have been discussed constantly in the press, as well as in this space. Unfortunately, many of the factors facing terrestrial radio - economic, technology, etc. - are out of our control. How are we going to take iPods out of people's hands? How can you stop TV viewers from using their DVRs and whizzing past commercials?» (fonte: «Figure It Out»)
Google CEO Eric Schmidt says radio is “greatly undermonetized.” He predicts a breakout year for his company and radio as USA Today reports. “Look at the time people spend listening to radio, vs. the money currently being spent to advertise on radio — it’s out of whack.”
«When CEO Eric Schmidt joined Google from Novell in 2001, it was an unprofitable but up-and-coming search engine. Now, Google (GOOG) has surpassed Microsoft (MSFT) and Yahoo (YHOO) as the world's most-visited website. It just announced a record billion in quarterly profit, virtually all from those little 10-words-or-less text ads that appear near search results. And the company is looking to expand its advertising empire. Google says it will spend .1 billion to acquire DoubleClick, an online company strong in display ads, an area in which Google has been weak. It also made an alliance with the nation's largest radio broadcaster, Clear Channel, to let Google advertisers buy radio ads directly from the Web. USA TODAY's Jefferson Graham sat down with Schmidt to discuss the new directions and perceptions that Google is now unstoppable. These are edited excerpts:
Q: You say this will be a "breakout" year for Google and radio. Why? A: Radio is greatly undermonetized. Look at the time people spend listening to radio, vs. the money currently being spent to advertise on radio — it's out of whack. Radio can be so much bigger.
Q: Why do you think your network of advertisers, who specialize in online text ads, are ready to move to audio advertising? A: We have enough inventory. We got into radio when we bought (radio company) dMarc Broadcasting, but they had remnants (unsold ads offered at last-minute discounts), which is stuff people didn't want. That's a good business, but not a great business. What we needed was prime-time slots, and that's what Clear Channel offers us.» (fonte: «Schmidt says he didn't grasp the power of Google at first», USA Today)
É um novo site em que se pretende que os ouvintes/leitores tenham poder de decisão sobre os conteúdos:
«Here at Vocalo.org we welcome your participation at any level. Start by listening to our web stream. We’re piloting for just a few hours this week. You’ll hear a surprising mix of interviews, commentary, music and first-person accounts of life in our region. (...) Sign-up and begin to interact with our hosts while they’re on the air. Take a poll, rate a video or photo essay. When you’re ready, start your own blog, upload your photos, audio, stories. Our hosts want to share the airwaves with you. And if you really care about a topic, help us keep the discussion going even after the broadcast, by inviting friends to join the conversation, adding tags to your topic and connecting with others to take it to the next level.»
De acordo com o Chicago Sun Times: «Chicago Public Radio opened a new chapter in local media history with the launch Monday of a unique interactive broadcast and online format. Vocalo.org inaugurated its Web site and began live streaming, billing itself as a gathering place that offers a mix of interviews, commentary, music and personal accounts of "life in our region." Over the air, Vocalo.org will be heard on WBEW-FM (89.5), based in Chesterton, Ind. The format's seven hosts are Bibiana Adames, Usama Alshaibi, Ayana Contreras, Darlene Jackson, Brian Johnson, Jesse Seay and Dan Weissman. At the outset, they're taking turns hosting one-hour shifts from 10 a.m. to 2 p.m. Vocalo is a made-up name formed from the words "vocal" (for voices) and "zocalo" (which is Spanish for town plaza). Chicago Public Radio continues to air its traditional news, talk and information format on WBEZ-FM (91.5).»
«O tempo dedicado pelos portugueses à internet tem vindo a crescer de uma forma significativa, sendo que, actualmente, este já representa 25% do total de horas dedicadas ao consumo de meios. Esta é a principal conclusão do Estudo sobre Hábitos e Comportamentos dos Portugueses face ao Consumo de Meios, realizado pela Media Contacts, unidade especializada em media interactiva e digital da Havas Media.
fonte: «Portugueses já dedicam 25% do seu tempo à internet, Meios e Publicidade, Hugo Real, 17 de Maio de 2007
(via Jornalismo e comunicação)
«City analysts have warned that the UK's commercial radio stations are losing younger listeners to social networking websites. Sites such as MySpace and Facebook as well a general increase in web usage mean younger listeners are spending time elsewhere. According to Credit Suisse analyst Simon Baker: "The proliferation of internet-based entertainment has precipitated one of the most significant changes, if not the most significant change, in the way the younger demographic consume media. It should be of increasing concern to radio groups." Rajar's most recent figures show that year-on-year commercial radio listening hours for the 15-to-24 age group are down by 3% despite the number of listeners increasing by 6%. The RadioCentre head of research Alison Winter said: "There is an increase in the number of young people listening to radio, but they are not tuning in for as long. I don't think this is because of increased web usage, our previous research has shown web browsing and listening to the radio are frequently complementary activities."
«Sprint has introduced Pandora to let users discover new music and hear favorite songs through their own personalized DJ on their phone. All the users have to do is enter a song or artist that they like, and within seconds, Pandora delivers a personalized radio station with a continuous stream of songs that fit the same sound and style. (...) Pandora on Sprint phones is integrated seamlessly with the online version of Pandora. Up to 100 stations can be saved in a user's account. Sprint customers can also create new stations directly on their phones through an easy-to-use interface.
Information about the current song (including title, artist and album) is displayed on the phone's color screen, and customers can also scroll backwards to see this information for recently played songs. Additionally, customers can rate songs with the touch of a button with either "thumbs up" or "thumbs down" so Pandora can immediately adjust the station's programming, and they can pause a song as well as skip a song that they don't want to hear.
Sprint customers can bookmark a song, and the song name and artist will be saved. The bookmark can serve as a reminder to purchase the song later on the Sprint Music Store, which offers more than 1.6 million songs that can be downloaded wirelessly on the phone in as little as 30 seconds for only 99 cents each with a Power Vision data plan.
Pandora is now available on five Sprint Power Vision phones - the FUSIC by LG, A900 and A920 by Samsung (News - Alert), and 7500 and 8400 by Sanyo»
fonte: «Sprint Offers Streaming Radio for Mobile Phones», TMCnet, May 24, 2007
«Manufacturer Roberts Radio and digital technology company Frontier Silicon have joined forces to develop the UK's first DAB/FM plug-in for the iPod. Digital radio stations will be able to reach a potential audience of millions by opening up their services to iPod users.The device, which is "about the size of an egg" will be launched in late autumn. It will be sold by major electronic retailers for £49.99. The Digital Radio Development Bureau (DRDB), the industry body set up to ensure digital radio is picked up widely and swiftly, is backing the launch.A DRDB spokeswoman said: "FM radio plug-ins for iPods have already proven popular so we are feeling positive about the DAB/FM plug-in." BBC director of music and audio Jenny Abramsky was also enthusiastic about the plug-in but added "One of the key challenges is not just getting DAB onto iPods, MP3 players and mobile phones but to get it onto all mobile devices." Abramsky said approximately 13 million MP3 players had been sold in the UK, the majority of which were iPods. She added the DAB plug-in would be a good way of preventing younger audiences from slipping away from digital radio. Apple declined to comment on whether it will consider incorporating DAB/FM technology on iPods in the future.» (fonte: «DAB/FM iPod plug-in to give digital radio boost», Broadcastnow, Yvette Mackenzie, 24/05/07; via Netfm)
Uma opinião: «One of the most common complaints about the iPod is that it lacks a simple radio. It's a common feature in so many portable audio players now that it seems almost ridiculous that the iPod doesn't have such a feature built in as standard»
«But television is not dead, just television as we know it - a rigid, one-way medium delivered by networks that schedule programming according to their estimates of likely viewership. Those who view the Net as another TV channel have got it backward. Sometime early in the next century, television programs will become accessible through the Net. Rather than talking about TV versus the Net, we will talk about stored access of content versus real-time access. In stored (asynchronous) access, the user picks up previously stored content (information, music video, a drama, sitcom, news program) when convenient. In real-time (synchronous) use, people access content (a sports game, election reporting) as it is occurring.» (Tapscott, 1997: 27)
«The gap is highlighted by the fact that media panics over new forms of media are spread by old forms of media. That broadcast and print coverage of the internet in newsapapers and on television has often been so negative can also be explained through Drotners historical analysis of media panics. "Those who have invested most an accepted cultural capital," Drotner writes, "are also the principal victims in capital loses its currency"[Drotner, Kirsten (1992) Modernity and Media Panics. In Michael Skovmand & Kim Christian Schrøder (Eds.), Media Cultures: Reappraising Transnational Media (pp. 42-62). London: Routledge.. p. 57 ]. Since the Internet has been the primary means displacing time formerly spent watching television and has provided yet another option for information gathering in place of newspapers, Drotner's words have a special emphasis in our current media panic. Parents are worried about losing control of children while newspapers and television broadcasters are worried about losing their audiences and so each anxiety comes to fuel the other. This should not surprise us. People become hostile and defensive when threatened by something new and which they don't understand» (Tapscott, 1997: 49)
«Kids hate to be bored. This is no joke; it is a real issue. They have shorter attention spans, are used to a diet of highly stimulating visual information. From an early age they are gratified instantly and so have less patience for delay of any kind."[Eric Miller]. True, they are used to a stimulating environment. True also, kids hate to be bored. This is not surprising, given that they are more knowledgeable, likely smarter and more active than their boomer parents. Interaction with the digital media is many things but it is not boring - perhaps explaining why so many of the Growing Up Digital kids said "TV was boring by comparison. But as for instant gratification and short attention spans - at best , loaded terms - the evidence isn't there. best» (Tapscott, 1997: 108-109).
de um artigo do Diário Económico («Publicidade deverá crescer 5,2% em 2007») de 11/04/07:
- o investimento publicitário deverá registar subida de 5,2% face a 2006 (332 mil milhões) (de acordo com um Zenith Optimedia)
- até 2009 os suportes on line deverão crescer seis vezes mais do que a televisão ou a imprensa (só este relatorio aponta para um crescimento de 28,2% para os 23,2 mil milhões de euros; o resto do mercado deverá subir 3,7%
- valores de investimento a preços reais, de acordo com a agência de meios Carat (Jornal de Negócios, 11 de abril, 2007, pág 39, Catarina Carneiro de Brito);
- o meio on line cresceu 50% face a 2005, «deverá representar 2% do mercado» (1% passa pelas agências de meios, o restante por investimento directo);
- anunciantes principais: bwin, Cetelem, Citybank, Cofidis, Credial, PT Comunicações, Santa Casa, TMN, TotalTim, Vodafone;
- para 2007: previsão de crescimento de 50%, superior mesmo; «o 'on line já não é aquele meio para onde vão os restos», diz andre freire de andrade (faz parte do plano estrategico dos anunciantes);
- a Mediamonitor não contempla a internet nos seus estudos regulares e não há data para o inicio da divulgação, atraves de uma nova metodologia
A Ofcom, britânica, já começou a discussão:
«Current trends suggest that 90% of all radio listening will be via digital platforms by 2017. At present, there are no plans to switch-off analogue (FM and AM) radio. Ofcom’s consultation seeks views on changes which could free-up spectrum, currently used by analogue radio services, at an appropriate time in the future.
fonte: «Views on radio wanted» Radiotoday.com, 17/04/07
Será possível compreender o fenómeno associado à geração iPod sem o relacionar e integrar numa área mais vasta, a da neteconomia?
«(...) To youth-market researcher Max Valiquette, this combination of smallness and technological muscle is part of an accelerating cultural shift away from home-based entertainment toward a brave new world of portability, allowing consumers vastly greater control over what they listen to and view.
"One, you don't have to wait for what you want to hear," says Valiquette, 30, an iPod user and president of Youthography, a research firm based in Toronto. "Two, it's not the volume of songs but the navigation -- by mood, genre, popularity, artist, et cetera -- that's the real genius here."
Valiquette also notes that the ability to control one's listening habits has steadily expanded since the Sony Walkman debuted in 1979, making headphones a commonplace accessory. From mix tapes to custom-made CDs, the "know-me-by-my-music" mentality of older music lovers is being taken to new heights by the iPod generation, he says.
"You don't sit around a coffee shop anymore saying, `If you dig that tune, you'll dig this, too,' " Valiquette says. "You pull out your iPod instead and say, `Hey, listen to this.' "»
fonte«All shook up», Boston Globe, Joseph P. Kahn, April 5, 2004
«The term Net Generation refers to the generation of children who, in 1999, will be between the ages of two and twenty-two, not just those who are active on the Internet. Most of these children do not yet have access to the Net, but most have some of degree of fluency with the digital media. The vast majority of adolescents report they know how to use a computer. Nearly everyone has experience with video games. The net is coming into households as fast as television did in the 1950s» (Tapscott, 1997: 3)
«Globally, most children of the new generation are not growing up digital. In fact many of them will not grow up at all. One billion people were born over the last lecade - the biggest increase in human history. However, 97 percent of them were born in developing countries that often lack the ability to feed, house, and educate them[Data from a presentation by Rick Uttle, president of the International Youth Foundation, cited at World Economic Forum. Davos. Switzerland. 1997]. More than half of the 1.2 billion children in the world aged six to eleven have never placed a phone call [As cited in a column entitled "2B1" by Nicolas Negropome in Wired, June 1997, p. 184]. There is also a growing gap between have and have-not nations. Most net users are in the United States, Europe (excepting Scandinavia) and Japan are far behind. But the real gap comes between the developed and developing world. Most people in the latter don't have telephones, let alone the digital media.» (Tapscott, 1997: 12)
«The entire auto industry is getting ready for something called ITS-Intelligent Transportation Systems. This is the convergence of the highways with the Net. My car already has voice recognition for the phone system ("call home") and can log on to the Net. Some cars already have global positioning systems which tell you which turn to take. Toll booths scan your information and ensure collection of tolls at 70 milles per hour. And most N-Geners will travel in vehicles which sense the road, traffic, and other conditions, and drive themselves. This is not science fiction - it is already in prototyping and development» (Tapscott, 1997: 25)
«Many people think the new media and television are analogous because they both involve screens. For example. the term screenagers has been used to describe today's youth. TV viewers and Net surfers alike have been called couch potatoes. (...) Those who say that the Net is all about a bigger crop of couch potatoes not only have a cynical view of humanity, but they ignore the budding experience with interactive technologies. Unfortunately for these commentators and fortunately for kids, the similarities between the two technologies end with the screen. In fact, the shift is more like from couch potato to Nintendo jockey.
Tv is controlled by adults. Kids are passive observers. In contrast, children control much or their world on the Net. It is something they do themselves; they are users, and they are active. They do not just observe, they participate. They inquire, discuss, argue, play, shop, critique, investigate, ridicule, fantasize, seek, and inform. This makes the Internet fundamentally different from previous communications innovations, such as the development of the printing press or the introduction of radio and television broadcasting. These latter technologies are unidirectional and controlled by adults. They are very hierarchical. inflexible, and centralized. Not surprisingly, they reflect the values of their adult owners. By contrast, the new nedia is interactive. malleable. and distributed in control.(...) This distinction is at the heart of the new generation. For the first time ever, children are taking control of critical elements of a communications revolution» (25-26)
«For the first time ever, children are taking control of critical elements of a communications revolution» (Tapscott, 1997: 26)
Diz Fred Jacobs: «Our recent Tech Poll continues to show that while radio is still the primary source for new music for more than half of our respondents, however, there are many other outlets that are playing a role in exposure:
Vem isto a propósito do esforço da cadeia de cafés Starbucks de se ligar à música: «After signing Paul McCartney to launch its new record label, coffee retailer Starbucks is planning to make sure that as many people as possible hear the former Beatle's latest album. The coffee giant will host a worldwide listening party on June 5 for McCartney's new Hear Music-released album, "Memory Almost Full," with more than 10,000 Starbucks stores in 29 countries set to participate in the event by playing the disc for customers all day long.»
«Microsoft has now sold one million Zunes, an early benchmark that comes one month ahead of schedule. The accomplishment is somewhat unspectacular, though Microsoft quickly assumed a modest growth forecast following a soft initial reception last fall. "It's a good start. It's not an overwhelming start," said Robbie Bach, president of Entertainment and Devices at Microsoft in an interview with the San Francisco Chronicle. "I'm not going to pretend it's some gigantic move." Meanwhile, Microsoft is investing more capital and brainpower into the development of the player. Just recently, the company attempted to perk the marketplace by introducing a pink Zune, a precursor to broader model updates. Microsoft is also pushing a strategy that will allow more control over its Chinese production.
Comparisons to the iPod are unavoidable, and incredibly lopsided. Since launching in 2001, Apple has shifted more than 100 million iPods, and the device has captured the imagination of consumers. That makes a competitive entrance incredibly tricky, though Microsoft is betting that the market will continue to expand. Meanwhile, all eyes are shifting towards the iPhone, a device that carries all the signs of another Apple smash. The iPhone will undoubtedly alter the playing field for mobile-based music, though it remains unclear if Apple will translate its dominance in stand-alone MP3 players into converged phones. Microsoft has not disclosed plans to unveil a converged mobile device, though it does distribute mobile-based operating systems. (Digital Music News, 28/05/07"Getting in the game at Microsoft", via
«San Antonio - May 21, 2007 - Clear Channel Radio has begun the national roll-out of customized mobile phone applications to extend its local station brands. The effort begins in New York City for stations WHTZ-FM Z100, WAXQ-FM Q104.3, WKTU-FM 103.5, WWPR-FM Power 105.1 and WLTW-FM 106.7. Clear Channel expects to launch similar programs on as many as 100 more of its radio stations by the end of 2008, beginning with stations in Salt Lake City and St. Louis in the next 60 days. With the application, users will be able to send text messages into the studio, participate in contests, receive alerts before songs play, make requests and dedications, and view the last 10 songs played. The feature is available on most cellular phones via carriers that offer SMS text features. Phones with WAP capability can access an enhanced user interface. Listeners send the message "join" to a station's short code to subscribe to the service. »
fonte: «Clear Channel Launches Cell Phone Interactive Application» RWOnline, 21/05/07
«Ainda não há uma data definida para a mudança do atual padrão analógico de transmissão de rádio para o digital no país, nem foi escolhido o modelo a ser implantado. Um seminário organizado hoje na Câmara, porém, mostrou que as emissoras comerciais já se articulam para impor um padrão tecnológico que, na avaliação de representantes de emissoras públicas e comunitárias, poderá aumentar a exclusão desses modelos alternativos de radiodifusão.
fonte: «Evento na Câmara expõe interesses no processo de digitalização do rádio no país», Agencia Brasil, Yara Aquino, 29/05/07
«A rádio virtual Last.fm foi comprada pela CBS, gigante da mídia norte-americana, por US$ 280 milhões (cerca de R$ 560 milhões). A rede online foi criada na Inglaterra há cinco anos e hoje tem mais de 15 milhões de usuários. Ela permite que um internauta se conecte a outros com gostos musicais semelhantes, possibilitando a criação de estações personalizadas. O fundador da Last.fm, Martin Stiksel, disse ao site da rede inglesa BBC que foi uma “oportunidade empolgante”. O acordo prevê que a equipe será mantida e a identidade visual também.
fobte: «Rádio online Last.fm comprada pela CBS», Globo.com, 30/05/07
O comentário do guru Ramsey: «It is inevitable that radio - or aspects of radio - will become personalized. If personalizing advertising makes Google virtually priceless, what effect on listeners does personalizing radio have for CBS? All of this is theoretical at this stage, of course, and I don't mean to sound breathless. But this is where I think things are headed. Instantly, the value of a huge "variety" of channels or stations will be obliterated. Because ultimately nobody wants a hundred diverse channels or stations. They want THEIR one or two or three diverse channels or stations. A hundred stations is what you provide when technology limits you from doing better. Now you can do better. Bad news for HD. Bad news for satellite. And bad news for you if you expect your station's future to be strictly tied to terrestrial broadcast.» («CBS buys Last.fm - and what it means», 30/05/07)
«Of everything that’s been written about last.fm’s sale, one point has been missed, apparently: the not insubstantial point that the company has made it’s fortune by not playing by the rules.
Commercial radio doesn’t have “listen again”, the main point of the impressive BBC Radio Player. If you’re a fan of The Geoff Show, you can only listen to the podcast, and not the entire show, music and all. And, that’s been the case with virtually every single commercial radio station. There’s no licence arranged with the RadioCentre, unlike with podcasting, so therefore it’s difficult and arguably even impossible for each radio company to pursue a separate deal. And, because there is no deal, there’s no way to “listen again” to the wealth and breadth of commercial radio output - leaving that to the BBC to exploit. This isn’t through lack of trying, I should add» (Screw it, lets do it, James Cridland blog, 1/06/07)
Transistor kills the radio star?
Um blogue de suporte a uma investigação sobre a rádio do futuro - ou o que quer que ela se venha a chamar...
Textos de referência