Mais uma vedeta do MySpace (Tila Tequila)

«MySpace celebrity Tila Tequila is now branching into music with a do-it-yourself game plan.  Tequila, who has over 1.7 million MySpace friends, is releasing her first single, "I Love U," exclusively on iTunes.  The move is happening without the help of a label, and Tequila is promoting her track heavily on her MySpace page.  "Tila Tequila turned down two record deals, believing that having absolute control over the kind of music she released and how she was portrayed was more important than being part of the system," a blurb on the Tequila page declares.  The model-turned-artist is also promoting the release with a free video for the track, available on iTunes for a two-week window.  A sample of the song can be streamed on the MySpace page, along with a number of other tracks. "I Luv U" was produced by Lil Jon, and carries a rough edge that is consistent with the Tequila image.  That has clearly resonated with the MySpace audience, though it remains unclear if those fans will also purchase the Tequila download.  Celebrities have had mixed success crossing into music, though Tequila will pull a far greater percentage of revenues than a traditional label artist.  And the Tequila audience is entirely online, and easily accessed and marketed to.  If successful, expect Tequila to release more materials direct-to-fan, with or without iTunes as a partner.  Fans can also expect a fair amount of revolutionary, anti-label zeal, an approach that also fits neatly into the Tequila profile.»

fonte: Digital music news, «MySpace Celebrity Tila Tequila Releases iTunes Single ». 26/02/07