O que a rádio (convencional) deve fazer para reagir à ameaça?

Três dos conselhos que o presidente da NAB dá á industria radiofónica (e televisiva) para reagir à «concorrência»:

 

1.       « Exploiting “every new technology – on every new platform.” According to Rehr, broadcasters must move quickly to increase distribution channels for their content with the goal of being omnipresent in the culture, going “everywhere to everyone, through every device.”
2.       Promoting the benefits of DTV and digital radio. He urged broadcasters to show consumers “the exciting possibilities of digital television before the DTV conversion, not when the DTV transition is upon us. But right now.” It is the broadcaster’s responsibility to inform viewers that “the most pristine signals they can receive” are over-the-air digital television. The NAB will be announcing a consumer DTV education program, he said.
3.       Promoting greater competition among the cable, satellite and telecommunications companies.
Fonte: « NAB president: It’s time to go on the offensive» Apr 26, 2006 2:08 PM