«O que é que há de errado com a rádio tradicional?»
«Many people are dissatisfied with the state of commercial radio in the U.S. today. “It all sounds the same” and “there’s nothing there for me” are common complaints. Observers point to consolidation in the radio industry as the cause. Since 1996, when Congress deregulated the radio industry, a wave of mergers has placed the majority of radio stations into the hands of a few large corporations. During this time the number of independent radio stations shrank. Uniform corporate policies and market research-driven programming have reduced the variety of music on commercial radio. One critic summed up this approach as “play the fewest songs that appeal to the most people.” Also problematic is the requirement that record companies make big payments to promoters in order to get their songs on the radio. As a consequence it is harder than ever for new acts to be heard on commercial radio; only the biggest and best-financed acts get access to the commercial airwaves. Bill Wyman of the Rolling Stones recently said, “The Rolling Stones would never make it now.”»
BREEDING, Andy (2004), Internet Music Services, MA: Giant Path, pag 18
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