Em 2020 a rádio na Internet terá a mesma publicidade da rádio hertziana (hoje; EUA)

«In the following media growth projections, Bridge Ratings estimates based on current trends that Internet radio will have 180 million listeners by 2020, 250 million will still be listening to terrestrial radio, but HD will have less than 10 million. Which will contribute more to radio's financial future?

According to John Blackledge analyst with JP Morgan, Internet radio advertising is estimated at $500M this year (2007). Bridge Ratings estimates that by 2020 Internet radio is projected to generate revenues equal those terrestrial radio acheived in 2006. Traditional radio companies are finding insufficient resources for the type of development of new media content and strategies needed to transition with its future audiences who today are between 10 and 24 years of age. With Internet advertising set to surpass that of traditional radio by the beginning of 2008 and Internet radio advertising growing alongside, traditional radio companies should see the benefit of fully developing compelling Internet radio content and highly trained sales forces»

fonte: «HD Radio vs. Internet Radio - Which is Radio's Future?», Bridge Ratings, 8/08/07