O podcasting e a publicidade

«Writing in the First Monday online journal a group from the MBA programme at Indiana State University report that: ‘In addition to providing greater flexibility in when audio programming is listened to, Podcasting invariably also offers listeners an escape from the advertising that plagues traditional radio broadcasting’

(Crofts et al., 2005)»

fonte: Will the iPod Kill the Radio Star?, Richard Berry, Convergence 2006; 12; 146