«Produtores são consumidores e consumidores tornam-se produtores»

«What Podcasting offers is a classic ‘horizontal’ media form: producers are consumers and consumers become producers and engage in conversations with each other. At a grassroots level there is no sense of a hierarchical approach, with Podcasters supporting each other, promoting the work of others and explaining how they do what they do. Whilst this is true of radio on the internet as a whole it is especially the case with Podcasting because the means to create are as accessible as the means to consume.»

fonte: Will the iPod Kill the Radio Star?, Richard Berry, Convergence 2006; 12; 146

«It is clear that in the Podcast world it is content that is king, with listeners choosing material that appeals to them, rather than selecting radio stations or formats as has been the case in traditional commercial radio models» (berry, 148)