A geração e a tecnologia

«They were born and raised in a global society where consumerism and capitalism are natural conditions and go largely unchallenged. To them, technology is their natural ally, a necessity rather than a luxury, the solution to all imaginable problems.» (Huntley, 2006:2)

«The interaction between technology and Generation Y has been the subject of much research and public commentary. It is clearly the most technologically savvy generation yet, a group that has never known a world without remote controls, CDs, cable TV and computers. Of course this has ramifications for the workplace and the marketplace. The future of communications companies and electronic manufacturers is certainly secure. But Gen y's understanding and early adoption of new technologies goes beyond its seemingly unique capacity to program the household DVD. Generation Y's mastery of and reliance on technology has altered the way it views time and space. » (Huntley, 2006: 17)

«They are the most media savvy, educated, and wired population to have ever walked the earth. They are also the largest trend-setting population since the Baby Boomers.»