A televisão para a nova geração é online

«Young people consider online video content more of a necessity than cable television. They love their Macs. Content piracy is not as prevalent as you may think. And digital video advertising is a necessary evil. (...) 48.2 percent of teens 15 to 17 say they occasionally or frequently watch television programs online (53.5 percent male, 42.9 percent female); 41.8 percent of adults 18 to 24 say they occasionally or frequently»

fonte: Young People on Digital Content Jack Myers 28/05/08