O LAD da Microsoft...

«More information is now surfacing on the possible launch of a Microsoft-branded iPod competitor. The device would be the latest attempt to chip away at the continued dominance of Apple in the space, and would be accompanied by a hand-in-glove, music software companion. A recent report in Reuters pointed to Robbie Bach, a major player within the Xbox division at Microsoft, as a contender to lead the project. Discussions and rumors have been circulating on a Microsoft bid for some time, driven by the inability of numerous partners to offer a serious threat to the iPod+iTunes stalwart.

The latest iTunes competitor to emerge was Urge from MTV, which beta launched in May. That system plugs into the freshly-unveiled Windows Media Player 11, which delivers enhanced media management, device synchronization, and a competitive interface. But early reviews have been sour on the release, both on early-stage bugs and the overall strength of the play. The system is part of the Microsoft PlaysForSure network of compatible devices and services, though an incompatibility with the iPod is likely to create serious adoption problems. The MTV launch was timed with the release of the iRiver Clix, which offers an innovative click-screen approach and tiny form factor, though most iPod competitors have had difficulty gaining significant market share.»

fonte: «More Chatter Bubbles on Microsoft-Branded iPod Killer», Digital Music News, 19;6,06