O aproveitamento dos canais HD para nichos (nichos?)

«Clear Channel Radio Chicago has announced that Gay Radio has arrived in the Windy City [Chicago]. WKSC-FM’s HD2 Side Channel will be the new home of Pride Radio. The company adds that this move will not affect the current programming on WKSC/Kiss-FM.

“Chicagoland is home to one of America's largest gay populations, and our new Pride Radio channel is designed to be a voice and a source of entertainment for the gay community,” said Darren Davis, Clear Channel RVP of Programming. “The music will be mostly upbeat, dance-oriented, and energetic. It's an idea that's so fabulous; we just had to do it in High Definition on HD Radio.”

fonte: WKSC-FM Chicago’s HD2 Side Channel Is All About Gay Pride, Radio Ink, 19/6/06