Geração iPod quer controlo

«Millennials are hungry for more control over when and where they access rich content. The ability to time-shift with DVRs and have access to HD programming were both highly desirable features: (...) "Millennials are now looking to make their connectivity more personalized and take experiences from 'primetime' to 'my time.'" (...) Millennials further expressed their "on demand" mind-set, indicating they prefer to watch programming or access content on their own terms and timeline, regardless of where that content originated: »