«Como tirar os iPods das mãos das pessoas?»

... pergunta Fred Jacobs

«Radio has many challenges that have been discussed constantly in the press, as well as in this space.  Unfortunately, many of the factors facing terrestrial radio - economic, technology, etc. - are out of our control.  How are we going to take iPods out of people's hands?  How can you stop TV viewers from using their DVRs and whizzing past commercials?» (fonte: «Figure It Out»)