9% dos britânicos compraram receptores de DAB
nos últimos seis meses e 16% esperam comprar um novo receptor no próximo ano (Obercom).
O estudo está aqui:
Excerto:
"More people have taken up digital radio in the past six months than when DAB sets first came on the market three years ago, with a further 16% of adults expected to buy sets next year.
According to the Dart survey by Ipsos Media, in the past six months 9% of adults have bought a DAB set compared to only 5% six months ago.
If the current digital radio take-up continues, 16% are likely to buy a DAB radio in the next year, with nearly two-fifths of existing owners planning to add to their collection.."
O estudo está aqui:
Excerto:
"More people have taken up digital radio in the past six months than when DAB sets first came on the market three years ago, with a further 16% of adults expected to buy sets next year.
According to the Dart survey by Ipsos Media, in the past six months 9% of adults have bought a DAB set compared to only 5% six months ago.
If the current digital radio take-up continues, 16% are likely to buy a DAB radio in the next year, with nearly two-fifths of existing owners planning to add to their collection.."
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