54% dos 12-17 (EUA) têm um LAD (42% no ano anterior)

The audience for MP3 players continues to grow at a brisk pace. As of early 2007, nearly a third of the American public (30%) over the age of 12 owned an iPod or other MP3 player, up from 22% the previous year (Arbitron, “The Infinite Dial 2007: Radio’s Digital Platforms,” April 19, 2007) Small, sleek and portable, MP3 players were most popular with kids. More than half (54%) of 12- to 17-year-olds owned an iPod or other type of MP3 player at the beginning of 2007, up from 42% the previous year. (state of the news media 2008)