O que a rádio tem de bom é o que está entre as músicas

diz Mark Ramsey:

«(...) In a 1,000-person national study that his company did of people ages 12 through 54, just 11 people said they didn't listen to radio. "That's not altogether different than what Arbitron shows," he says. In fact, the national ratings service's numbers "are a little higher than that. But, still, more than 90 percent of people listen to the radio." He says a lot of people – in radio, other media and even in the audience – think that radio is like an iPod on shuffle. But he disagrees. "One of the key things that makes radio different from all these others and makes it stand out, and valuable, is the fact that there's stuff between the songs that people value," he says. "In fact, the loyalty to the stations, preference for those stations, is driven very much by what's between those songs. It's about connecting with other people. "That you cannot find on an iPod, you cannot find it on Internet radio, and, to a large degree, you cannot, with certain exceptions like Howard Stern, find that on satellite." (...)». 

Several other factors favor radio in the media wars, he says. Commercial radio is free and easy to access. It's a place where people tend to turn for new music. And the radio usually comes with something else such as a car, a clock or a stereo.