NPR consolida liderança nos serviços on line

«NPR will create a major digital music service to extend the significant role that public radio stations, networks and producers currently hold in music discovery and create a unified place to showcase all genres on present and future media platforms.

This project is tentatively scheduled to roll out in the first half of 2007. It will address growing audience interest in on-demand and non-traditional settings to find music content, and to maximize the enormous music assets of local and national public radio.

"From the start, music in all forms has been a cornerstone of public radio. NPR, public radio producers and our station colleagues are recognized as important music presenters and curators for the public, wherever they are," said Ken Stern, Executive Vice President, NPR. "While this role began with traditional program broadcasts, we have pioneered innovations - independently and collaboratively - including a modular music production and acquisition program service, NPR Music online, live streaming concerts, podcasts and, most recently, digital radio multicast channels. The digital music discovery arena is a new and barely-explored one, and a logical place for NPR and the public radio system to take a leadership role."»

fonte: NPR, 30/8/06, NPR DEVELOPING DIGITAL MUSIC SERVICE