A rádio (DAB) deve preocupar-se com a tv móvel
Se o standard escolhido para a tv portátil for o DVB-H (da Nokia) isso será mau para quem tem DAB. Por causa da falta de convergência. «For a radio broadcaster, DVB-H is bad news: because it’s not backwards compatible with anything, so you’ll have more transmission costs to get onto this new platform. For a manufacturer or network provider, it’s not particularly good news either: a brand new network will have to be built, and in many cases (the UK included) the frequencies won’t become free for another few years. And for the consumer, it’s also bad news: my device will only pick up those broadcasters who’ve elected to spend money to broadcast on this new network.»
Já se for o DMB... «DMB is based on DAB technology - so, for a radio broadcaster, DMB is good news: because it’s backwards compatible with DAB Digital Radio. That iRiver device picked up Das Erste, but also picks up nearly twenty different digital radio stations. For a manufacturer or network provider, that’s also good news: because the radio companies have already paid to build a DAB network, and the frequencies are already internationally allocated. And for the consumer, that’s also good news: a consumer that thrives on content and choice (and all consumers do, no matter what Mark Ramsey says) will get the content they already know and love with DAB Digital Radio, as well as additional multimedia content with DMB television services»
É a velha questão da convergência: «DMB is the only way for them to deliver broadcast television. Because it can deliver radio as well. The choice of mobile TV technology really does matter for radio broadcasters. If the world chooses DMB, any DAB radio broadcaster will be available on millions of new devices at no extra cost. If the world chooses DVB-H, we won’t be. It’s time to get involved.»
fonte: «Why radio should care about mobile Tv», James Cridland, 18/03/07
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