As rádios têm de mudar a oferta de conteúdos

«Rehr's second key point was "playlist variety and format diversity." He said, "We know that in this customizable era, consumers are becoming more selective and protective of their choices. People want new, unique content. They want niche channels. And radio must respond." He said HD Radio offers "immense opportunities" to do that, and pointed to automaker deals and new technology that lets stations upgrade to HD at a lower cost.» («Rehr: 'We Must Reignite The Passion' For Radio», Radio Ink, 28/6/08
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