Metamorfose, uma palavra adequada para a realidade da rádio

«The Media Audit’s Phillip Beswick says "Metamorphosis is a fit word to describe what radio is going through right now and the decade to come." Not just from new media audio distribution channels, but also from new competition for radio’s advertising revenue. Beswick says radio has attracted people that thrive on competition. But perhaps more importantly, he thinks consolidation into well-financed corporations will help radio "take on the significant challenges inherent with metamorphosis."

fonte: SAXE, Frank, "", Inside Radio, NAB Radio Show, Setembro 07, pag 8