O que pode ter uma página na net
«First, radio must not only be streaming on its sites, but actually providing a quality stream that is clear, clean, doesn't buffer, and is reliable. The "stuff" that covers commercial clusters must be well-produced - not endless promos, boring PSA, or sound effects.
Second, imagine what these numbers could be if web content were actually more attuned to listeners' wants and desires. This might include more music information and links, better interactivity with the station and its personalities, a chance to network with other listeners, and better concert/entertainment resources. It means providing archived material on the site, from the morning show and other key contributors to the station's sound. As digital mavens are discovering, web usage and actual listening can increase the more listeners access Internet material. But when there's one Web master servicing a half dozen stations, it's hard to expect better, updated, and compelling content.
Finally, at what point is radio going to get serious about generating revenue? Of course, most radio companies are now scrambling to create web policies and practices that will do just that. The future of radio profits is not about adding more units (which of course, only makes matters worse), but beginning to shift the emphasis to digital revenue. That's what "old media" outlets - television, newspapers, cable networks, and magazines - have been doing for some time now.»
Fred Jacobs, http://jacobsmedia.typepad.com/jacobs/2007/02/web_impact.html
Second, imagine what these numbers could be if web content were actually more attuned to listeners' wants and desires. This might include more music information and links, better interactivity with the station and its personalities, a chance to network with other listeners, and better concert/entertainment resources. It means providing archived material on the site, from the morning show and other key contributors to the station's sound. As digital mavens are discovering, web usage and actual listening can increase the more listeners access Internet material. But when there's one Web master servicing a half dozen stations, it's hard to expect better, updated, and compelling content.
Finally, at what point is radio going to get serious about generating revenue? Of course, most radio companies are now scrambling to create web policies and practices that will do just that. The future of radio profits is not about adding more units (which of course, only makes matters worse), but beginning to shift the emphasis to digital revenue. That's what "old media" outlets - television, newspapers, cable networks, and magazines - have been doing for some time now.»
Fred Jacobs, http://jacobsmedia.typepad.com/jacobs/2007/02/web_impact.html
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