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Transistor kills the radio star?

Incorporar video nas emissões on line

«A new research study about emerging video services, conducted by Leichtman Research Group, provides important clues about what 18-34 men really want.  While 4% of 18+ adults watch video online daily, it's 18-34 guys who make up a whopping 41% of that viewing.  And these same young men account for over two-thirds of adults who view video on sites like YouTube every day. This is another key reason why morning shows aimed at these 18-34 men need to seriously be integrating video into their shows.  Whether it's via webcam, YouTube-type collections of videos, or user-generated pieces, we're dealing with a new generation of guys that really enjoys this form of entertainment.  Morning shows and other personalities that tap into that desire can really set themselves apart in a big way, growing their male fan base in the process.»

fonte: Jacoblog, Vidiots, 13/03/07

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