As duas principais tendências de ruptura com os meios convencionais

« (...) two trends as particularly disruptive to mainstream media: the rising popularity of user-created content and the move toward open distribution platforms. In fact, these two axes of change clearly delineate the old and new worlds of media. In the traditional world, content produced by professionals and distributed through proprietary platforms still dominates. But in the new world, content is often user-created and accessed through open platforms. These polarized tendencies mark the clear and present conflict between incumbents and new entrants.»

fonte: «Navigating the media divide», IBM Institute for Business Value, 2007