A rádio pode chegar ao um-para-um?

«There are opportunities for radio to begin to close this gap. Technology offers us the opportunity to evolve our relationship from one to many to one to one. There are several companies out there that offer radio-centric applications that allow you to engage your audience one listener at a time. The best ones allow you to track that engagement across different platforms like text and streaming. Every radio station needs to have a direct relationship with as much of its audience as it possibly can. Permission is the asset of the future and radio’s unique relationship with the audience, if respected, can be utilized to build a tighter, more relevant, one to one bond. Eventually, this bond and the engagement created by it will yield more advertising revenue than running spots», AGOVINO, mike, Thoughts On Radio’s Reinvention—Part II, rbr.com 29/05/08