Rádio ganha com novas ofertas digitais

(diz mais um estudo da Bridger Ratings...):

«“We saw in this study that traditional radio listening benefits from some digital media alternatives,” explained Bridge Ratings President Dave Van Dyke. “Peer-to-peer file trading, podcasting and MP3 player use can cause increased time spent listening to traditional radio depending on format, while satellite radio and Internet radio can cause reduced listening to conventional radio.”

“What’s most interesting,“ Van Dyke continued, “is that traditional radio can benefit from some of these competitive media. However, some individual formats are hurt more than others.”»

fonte: «Bridge Ratings: Digital Media's Impact Varies By Format», 28/6/06, Radio Ink