BBC aposta mais na interactividade

É irreversível. A BBC já está a dar os primeiros passos:

«The BBC is preparing to revamp its internet and broadcast strategy with user-generated content and greater interactivity. MySpace, YouTube, and Flickr will offer inspiration for the stepped-up venture, and the BBC will also deliver its television and radio content on-demand across multiple platforms. For a website overhaul, the BBC is expected to hold a design contest, which fits into the new approach well. User-generated radio stations and unsigned band content are also expected to be part of the mix. The "web 2.0" strategy is designed to court a younger generation of media viewers, and develop a deeper audience bond. A key component of the revamped strategy will be the BBC iPlayer, which will offer on-demand playback of previously-aired television and radio shows. The player will enable PC-based viewing initially, though playback across a wider range of devices and platforms is also expected. The initiative comes ahead of renewed government funding, and the program is being tailored to the lives of modern-day media consumers. Meanwhile, the BBC has already engaged in a number of new technologies and concepts, adding momentum to the initiative. Last summer, the company delivered free Beethoven downloads from a BBC Philharmonic performance, an experiment that was followed-up with another classical offering involving Bach. Elsewhere, the company is flirting with a digital music store, and the BBC recently positioned its video news archives for free download and consumption.»

fonte: «BBC Moves Towards User-Generated Content», Digital Music News, 26/4/06

Curiosa esta afirmação: «After a yearlong review of its strategy, the British Broadcasting Corp., the world's biggest and best-known public broadcaster, said it plans to put more resources into its already-large Internet presence and no longer regards itself primarily as a producer of television and radio»