O nascimento de um novo meio (McLuhan)

«"The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born. For the parallel between two media holds us on the frontiers between forms that snap us out of the Narcissus-narcosis. The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed by them on our senses." » (Understanding Media, pág. 55)

«(...) what podcasting represents, and it is a moving trend rather than a finished product, is ‘hybrid energy’ – as McLuhan would term it – when one medium, radio crossing into another, the Internet. In this case it moves beyond the classic Internet radio forms, live-streaming, which simply used the Internet as a distribution platform and allows the meeting of radio and the Internet to create something new through a software marriage. The RSS is the facilitator or enabler which is allowing old media, whether newspapers, radio or television, to become something new in the Internet.» (Shaw, 2005: 15)