Ideia de 'Controlo-Variedade-Escolha' reforçada

«New technology continues to rapidly move into radio listeners’ lives. This year, the "big gainers" in terms of occupying their time includes streaming video, iPod ownership (and podcasting), and text messaging. Almost the entire sample now owns a cell phone and has access to a hi-speed Internet connection. Never have radio audiences had so much access to so many different entertainment and information sources. The notion of "Control-Variety-Choice" that we identified in last year’s "Bedroom Project" manifests itself throughout Tech Poll IV.»

«TechSurvey 2008», Jacobs Media, Março 2008