A NPR continua a dinamizar o futuro da rádio

Mais um exemplo: contratou James Brown para um concerto em exclusivo na internet! E depois estará em mp3 e em podcast

Pormenores: "National Public Radio (NPR) has just tapped the Godfather of Soul, James Brown, for a special live streaming event. The radio network, which has already streamed exclusive performances from a long list of well-known groups, will deliver the Brown performance on npr.org on Wednesday, December 28th. The Godfather will perform from the 9:30 Club in Washington, DC, a longtime host to countless superstars and breaking acts. The James Brown performance will be available as a downloadable MP3 on Thursday, and select songs will be included in the "All Songs Considered" podcast. Previously, NPR has offered streams and on-demand content from the White Stripes, Sigur Ros, Sinead O’Connor, Death Cab for Cutie and David Gray.

The James Brown webcast and on-demand offering are part of an ever-widening media footprint for NPR, which now stretches far beyond the core terrestrial radio audience. The group is certainly not alone in its ambitions, though NPR has been quite successful leveraging its brand equity online and across new formats like satellite radio. Meanwhile, NPR has made an impressive move into podcasting, and the “All Songs Considered” podcast consistently ranks highly on aggregators like iTunes and Yahoo. Overall, the public radio network has an enviable following among higher-end, educated listeners, many of whom are glued to a member station during commutes or at the office."