Carro ameaçado (quem compra quer ligação a mp3)

«The car has always been an important center of media consumption. In the next vehicle they buy or purchase, the most important tech item (besides an AM/FM radio and CD player) is the ability to connect an iPod or mp3 player (34%). This desire, coupled with rapidly growing iPod ownership, has important implications for the radio industry. GPS is mentioned by nearly one-fifth (19%), followed by a DVD player and HD Radio (both with 13%), satellite radio (12%), and Sync (7%)»

«TechSurvey 2008», Jacobs Media, Março 2008