A batalha pela escuta no carro

«(...) the car has become a battle zone.  An astonishing number of cars roll off the lines today with built-in DVD systems to keep the kids occupied in the back seat. The GPS systems are rapidly moving from novelty to standard equipment, and all of them plan to replace the 'old-fashioned' radio traffic report.  And car companies are jumping over themselves to make integration with the iPod easier, through Bluetooth or other solutions. Can radio successfully compete in this environment? Of course. It will still be the leader for a long time to come...but today's radio companies must start to see themselves as being in the 'in-car' entertainment and information' biz, not just the AM/FM biz.»

fonte: «Car Trouble», The Infinite Dial, Larry Rosin, 12/10/06