O impacto do iPod na escuta de rádio

«Similar to past studies, iPods impact radio listening. About one-fourth of those who own one say they listen to it exclusively or mostly for music (25%), especially Alternative fans and 18-34 year-olds. As the traditional Walkman verges on extinction, and the iPod becomes more universal, radio’s portability continues to be challenged»

Similar to last year’s poll, the most requested feature on future iPod/mp3 players is an FM radio tuner (34%), followed by more capacity for songs/videos (23%). Notably, Apple owners (44%) are especially desirous of being able to access FM radio on their next device.

«Additionally, 40% say they never listen to the radio while walking/working out (remember those iPod numbers), and many say they have not listened to a radio on their person as much during the past year. Additionally, at-work listening has also shown some erosion. While nearly one-fourth (23%) say they never listen to radio on the job, an additional 16% say they’re listening a little/a lot less at work. While three in ten (28%) report more listening in the workplace, that figure is down from the ’07 survey (31%).

 «TechSurvey 2008», Jacobs Media, Março 2008