A era «we-pod»
«Goodbye to formatted radio - it's time to give control back to music's true fans, says Nettwerk Music Group CEO Terry McBride. In what McBride calls the "we-pod" era thanks to the file-sharing benefits of digital technology, the fans are slowly but surely regaining control over the music industry, and hearing music the way people did 30 years ago - "purely by recommendation," said McBride. "The uber-fan is going to consume music whatever way they want," meaning a growing trend away from TV and radio and towards the web. The digital movement is already well underway, and sooner rather than later, the majority of music sales will be done through fans, not traditional record labels that measure success by album sales, McBride said. And, while some have argued the music industry is on its last legs thanks to Internet sites such as Napster, the industry and its artists simply need to find new ways make money in the digital market. (...)»
fonte: «Internet killed the radio star, says tech guru», 24 Hours Vancouver, By ROBYN STUBBS,
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