R de recessão (EUA)
«Wall Street uses the “R” word.
It's bracing for a local advertising slowdown. “Local advertising appears to be in the midst of recessionary trends” says Bank of America's Jonathan Jacoby, who believes that’s putting more pressure on an already weak marketplace. But it’s not just radio. All local media will be hit, says Wachovia's Marci Ryvicker, downgrading her radio, TV and outdoor estimates. She bases her read on economic and advertising woes, which she believes are “no longer temporary.”»
It's bracing for a local advertising slowdown. “Local advertising appears to be in the midst of recessionary trends” says Bank of America's Jonathan Jacoby, who believes that’s putting more pressure on an already weak marketplace. But it’s not just radio. All local media will be hit, says Wachovia's Marci Ryvicker, downgrading her radio, TV and outdoor estimates. She bases her read on economic and advertising woes, which she believes are “no longer temporary.”»
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