"As maiores ameaças à rádio são externas"
Facing sluggish growth and the perception that traditional radio is on the decline, AM-FM radio operators are banding together in ways that once were improbable.
(...) the study is remarkable for another reason: it’s the product of a $5 million-a-year, industry-funded research group whose mission is to help radio station owners combat the growing popularity of subscription-based satellite radio and the iPod portable music player, among other competitive new technologies.
(...) Today radio station owners recognize that their main threats are external. "Now they’re trying to make sure they all have a seat at the (advertisers’) table," said Fries.
(...) Radio, for instance, is touting its move toward high-definition radio. The industry is also embracing a popular new practice called "podcasting," in which users can download popular radio shows onto their computer hard drives or a portable device."
fonte: Old media shout to be heard, CNNmoney,
(...) the study is remarkable for another reason: it’s the product of a $5 million-a-year, industry-funded research group whose mission is to help radio station owners combat the growing popularity of subscription-based satellite radio and the iPod portable music player, among other competitive new technologies.
(...) Today radio station owners recognize that their main threats are external. "Now they’re trying to make sure they all have a seat at the (advertisers’) table," said Fries.
(...) Radio, for instance, is touting its move toward high-definition radio. The industry is also embracing a popular new practice called "podcasting," in which users can download popular radio shows onto their computer hard drives or a portable device."
fonte: Old media shout to be heard, CNNmoney,
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