Contributos para o segundo choque

«(...) Of course any blanket statement is pretty useless today, especially when referencing music. Eighteen-year-olds are wired into the MySpace world; 40-plus Luddites are clueless about downloading; music freaks of any age will go anywhere the music is offered and there are traditionalists who continue to hear music on radio and buy CDs at the big box stores. And that’s an overgeneralization, with the point being that there are 300 million-plus North Americans and any blanket statements are, in my opinion, far too general in 2006.

And then there’s radio. It’s a different experience. The key to radio has been in evolving what comes out of the speakers as much as the technology. In 1970, FM was a superior technology sound-wise, but what made FM happen is the programming.

FM had been around since 1940 but in the 1970s FM attacked the vulnerabilities of AM, which was still paying by the rules of 1956. Same thing now, FM is vulnerable because it’s playing by the rules of 1980. When radio gets in sync with the era, it’s an experience that I believe will always be a significant part of the listening pie.

Years ago, there was similar talk about when eight-track, cassette and later CD players were integrated into cars. That same “radio is dead” talk.

Radio is resilient. It was given its last rites in 1955 when TV became mainstream. The emergence of these technologies certainly creates a challenge, but media ain’t no cakewalk. (...)»

Lee Abrams, «iPods Are Killing Radio!?», RWonline, 22/11/06