Mais de metade dos consumidores de rádio online vêem videos

Over Half Of Monthly Online Radio Listeners Watched Online Video In Past Month (edison media research)

Watched Online Video in past month 53%

Did not watch Online Video in past month 47%

(slide 20)

http://arbitron.com/downloads/digital_radio_study_2008.pdf

FORNEÇA VIDEO DA MESMA FORMA QUE CONTEÚDOS AUDIO

«Broadband has fueled remarkable growth of online video in addition to online audio. Digital consumers can easily fill their video fix on YouTube and thousands of other sites. It is important to provide compelling video options in addition to audio to hold your audience longer.» (slide 57)