mp3/iPod e podcasting continuam a crescer

«(...) iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37 percent) own an iPod or other brand of portable MP3 player; up from 30 percent in 2007 and more than two and a half times the number in 2005 (14 percent).  Nearly three-quarters (73 percent) of those ages 12-17 own a digital audio player. Audio podcasting usage continues to increase along side the proliferation of iPod/MP3 player ownership. Eighteen percent have ever listened to an audio podcast; up from 13 percent in 2007.  Nine percent have listened to an audio podcast in the past month (an estimated 23 million). fonte: « Weekly Online Radio Audience Increases from 11 percent to 13 percent of Americans In Last Year, According to the Latest Arbitron/Edison Media Research Study», Arbitron, 10/04/08

«Nearly Four in Ten Own an iPod/Portable MP3 Player (de 14% em Janeiro de 2005 para 37% em Janeiro de 2008) (slide 27)