Uma coisa é querer derrotar o iPod´; outra conseguir, não é Sony?

«Attempts by Sony to lure customers away from the iPod have so far been disappointing. By now, the story is a tired one. Sony’s lineup of Network Walkman portable MP3 players have failed to put a dent in the dominant iPod, and Sony Connect has mostly been met with lukewarm reviews and consumer indifference. But despite the setbacks, the company is keeping its head in the portable MP3 game. Last week, Sony SVP Takao Yuhura met with the press to announce the arrival the next iPod killer, as well as a new download service to replace Connect. Unfortunately, Yuhura offered no details on the upcoming player/service pairing, leaving pundits wondering whether Sony will be more competitive this time around. Meanwhile, one executive close to the situation told Digital Music News that a new lineup of players will not carry ATRAC-3 compatibility, though that information has not been corroborated by additional sources.

So what will the next generation of digital music services look like for Sony? A possible clue may come from another Sony service called LocationFree TV, which allows PlayStation Portable (PSP) owners to receive television programming and other content wirelessly and on-the-road, all from a home-based unit. Like the SlingBox from Sling Media, the concept is all about content ubiquity and portability, and Sony could expand the platform to include portable MP3 players. Meanwhile, Yuhura was vague on when the new players would appear, only indicating that they will go on sale sometime next year.»

fonte: «Sony Targets iPod Once Again, New Strategy Emerges», Digoital Music News, Richard Menta, 1/5/06