Quando muda o meio muda a mensagem?

«the medium is the message," and when you change the medium you change the message because, in part, you change what consumers can do and expect to do with that medium.

Take, for example, the world of TV as it adapts to the online world.

TV is chunked in programs just as radio is (In talk radio, a program is literally a show. In music radio, a "program" is really a "song.")

In most if not every case, the distribution model for TV programming online is by-the-chunk. Browse over to NBC.com and you "watch videos," you don't stream the network feed in real time.» Mark Ramsey