CBS integra conteúdos da LastFM

«A staggered rollout of CBS Radio’s webstreams to Last.FM is underway and includes all formats, including music, news/talk and sports. The announcement follows last month’s agreement that saw AOL tapping into CBS Radio for content, and Last.FM CEO Felix Miller hopes it will lead to more collaboration» (2/04/08)

«Now, the company is starting to inject its presence within Last.fm, acquired last year by parent CBS Corporation for $280 million.  On Tuesday, the parties confirmed that all 140 CBS Radio stations will soon be streamed within Last.fm.  A radio player will offer the range of stations for US-based Last.fm users, a selection that includes WCBS-FM (New York), KROQ (Los Angeles), WXRT (Chicago), and WVEE (Atlanta).  Content from the stations will also be "scrobbled" into the personal profiles of Last.fm users. 
The move is part of a broader initiative to integrate the merged properties.  "The content and distribution power between these brands is incredible, and we're tapping into that strength to greatly expand our digital footprints while significantly improving the user experience on all our platforms," explained Felix Miller, chief executive and cofounder of Last.fm.» (Digital Music News) 

«What's being missed in this announcement but is very much between the lines is this: CBS Radio listeners will be able to create customized versions of their favorite CBS stations online. Undoubtably, KROQ (for example) will soon enable you to create "myKROQ, powered by last.fm." This will usher in an era where there is no such thing as a "station stream," per se, since the stream will vary based on the tastes of the listener that "programs" the stream. There will be as many "streams" as there are listeners interested in hearing them, each branded by your station. Further, it's only a matter of time before this capability is shopped to groups outside CBS - by last.fm and others. For your consideration, what does "radio" mean when one station can have infinite flavors?» (Mark Ramsey)