Rádio linear e não-linear

         CConsequently the growth in subscribed radio feeds will mean non-linear radio will grow and will begin to become as important as linear radio in the fufuture. Both will complement each other – indeed fed off each other – and that change will also begin to change the production mind-sets- that pprogrammes are conceived not just as live, once off editions but as shows which will have a longer shelf life and which must work both in a live and rerecorded/down-loaded/RSS feed life. The mix of linear and non-linear will also change the business plans with the doomsday scenario of the ‘´'death of radio’ because of fragmentation and advert avoidance being met with the more realistic re-invention of the market into one which sells sssegments of its audience as well as the entire audience.» (Shaw, 2005: 19)