Os pais tratam os seus filhos como adultos
«Parents are getting more and more time starved, and they treat their children more like adults than the previous generation of parents did." (Mike Gatti, executive vice president of the Retail Advertising & Marketing Association, a division of the National Retail Federation, Washington, D.C. (www .rama-nrf.org).
Marketers need to both recognize and take advantage of the fact technology is a huge part of young peoples' lives, Gatti notes (...) You need to talk to young people at their level, understanding they are very Internet savvy and they use all kinds of media simultaneously," Gatti says. "They might be instant messaging on their computer or text messaging on their phones while they're watching their favorite TV show. Mobile promotions are going to become a very significant marketing tool to reach the youth segment. »
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