Os jovens são consumidores importantes (a importância desta geração)

Why do you need to attract teens and young adults to your business? Aside from the fact today's kids are future parents and businesspeople, here are some statistics to consider:

* In 2003, teens spent $115 billion of their own money and an additional $60 billion of their parents' cash, giving the 33 million American teens spending power greater than the gross domestic product of countries such as Finland, Portugal, and Greece.

* Without the burden of a mortgage or rent, groceries and utilities, nearly all teen income is discretionary. But teens' influence doesn't stop with their own billions. With the rise of double-income families, as well as single-parent families, teens are increasingly responsible for family spending. They also influence family purchases and set societal trends.

* In 2004, teens spent an average of $91 per week in 2004, down from $103 in 2003. This weekly spending figure includes both teens' own money and the cash they receive as gifts, allowances, and other spending money from parents.

Statistics from Teen Research Unlimited (TRU), Northbrook, Ill. (www .teenresearch.com), and from the book "Getting Wiser to Teens: More Insights into Marketing to Teenagers," by Peter Zollo, co-founder and president of TRU»

fonte:Marketing to the future: reaching teens and young adults requires a radically different approach.By Kruger, Jennifer Barr, September 1 2005