A net, a preferida - UMA OPORTUNIDADE que se abre

(passar 15 horas a ver televisão não abre oportunidade para mais nada; passar 15 horas na internet abre oportunidade para acumulação, para multitasking, para o audio)

A recent study by Harris Interactive, Rochester, N.Y. (www .harrisinteractive.com), and Teen Research Unlimited (TRU), Northbrook, Ill. (www.teenresearch .com), shows, in an average week, people between the ages of 13 and 24 spend 16.7 hours online (excluding e-mail), 13.6 hours watching television, 12.0 hours listening to the radio, 7.7 hours talking on the phone, and 6.0 hours reading books and magazines for personal enjoyment.

Another study, commissioned by the Carnegie Corp. of New York, New York, N.Y. (www.carnegie.org), shows 44 percent of young people visit a Web news portal every day, while only 19 percent read a newspaper daily. Twelve percent says they never read a newspaper.

fonte:Marketing to the future: reaching teens and young adults requires a radically different approach.By Kruger, Jennifer Barr, September 1 2005