O on line já é um meio de comunicação social

«The unprecedented observational research tracked the real-time media use of 350 people, recording their actual activities every 15 seconds. The results show that the Web is now clearly a mass media -- ranking right alongside other major media when it comes to reach and duration of use. And when it comes to at-work media use, the study found that the Web clearly dominates (with 54.6% reach, compared to television's 21.1%), and is the only medium that ranks among the top two at both work and home»

fonte: «Online Publishers Association Media Usage Study Shows The Web Now Rivals TV In Reach And Extends The Impact Of All Media», Internet Ad sales, 6/6/06, http://www.internetadsales.com/modules/news/article.php?storyid=7706