«Cada estação de rádio transforma-se numa estação de tv»

«Basic terrestrial radio might be the last of the truly “free” media available, requiring no costly equipment, content subscriptions or on-demand fees. But local ad revenues have been eroding and the industry is fighting to respond to satellite radio, Internet radio and downloads, MP3, a music industry in chaos, new radio HD technology, and competition from multiple new sources. Therefore terrestrial radio is struggling to define its core mission and place in the information/entertainment landscape. What to do?

Dan Mason, president of CBS Radio division has said: “For years we tried to figure out how to make the product compatible for the audience, but the issue was the platform, not the content. In the near future, every radio station will have the ability to become a TV station. We will see webcast and webisodes. There’s no reason we can’t have our own webcast shows with talent. Radios will evolve and occupy more share of the digital space.”» 

(fonte: «Every radio station can become a TV station» IBL News 9/10/07