Rádio? «Audio Entertainment»!

«Radio One this week named Barry Mayo president of its radio division. (...) In the announcement, Mayo stated: “We are no longer in the radio business, we are in the ‘audio entertainment business’ and we need to leverage our products well beyond the terrestrial signals we are licensed to operate.” (...) Liggins said then, “Our diversification into a broad-based media company consisting of radio, cable, Internet and print is beginning to coalesce, as we continue to identify new and myriad ways to satisfy our advertiser client base. This transition from a pure-play radio company to a media company is longer-term in nature, but I am confident that our team is up to the challenges and opportunities we have before us.” »

fonte: «Mayo: ‘We’re in Audio Entertainment, Not Radio’», Radioworld, 10/08/07