O risco da rádio optar pelo video (e deixar de ser rádio)

De acordo com Mark Ramsey:

«Sirius will surely face competition from other delivery systems, but - as I have often said - when there are multiple ways to deliver content to consumers it's the strongly branded content - the good stuff, the cream of the crop - that will rise to the top.» OU seja, «When satellite radio isn't satellite radio...it's Sirius Backseat TV.» (fonte; MR, «When satellite radio isn't satellite radio...», 31/04/07)

«My only concern with Sirius Backseat TV: there are tons of ways for a substitutive product to overtake them in the marketplace. Yes, it's live streaming content while on-the-go, but - as the iPod has shown us - people are just as accepting of a cached solution (especially if it's without a monthly charge). With WiFi-enabled households becoming nearly ubiquitous, what's to stop a device to download new programs while your car is parked in the garage? I'm not saying that Sirius Backseat TV doesn't have potential, but ignoring the competitive risks is silly. But with Nickelodeon, Disney Channel and Cartoon Network on their side - as well as the key OEM partnership with Chrysler - Sirius might have a decent jump on the competition as demand for this type of service grows. (Orbicast, «Initial thoughts on Sirius Backseat TV», 31/03/07