Sobre o projecto "Future Radio" (Alemanha)
The team believes visual, interactive and rich multimedia services will stimulate the evolving listening habits of young consumers and will help position digital radio on mobiles as a viable broadcast medium offering new areas for public service broadcasters and their wealth of public value content as well as revenue opportunities for commercial radio stations and network operators, who can offer their commercial services. These will include mass advertising through downloadable special offers and coupons, as well as a range of value-added content services requiring user interaction, for example competitions, music charts, shopping, voting and user generated content.”»
fonte:SWR and TTP to Revolutionise Digital Radio in Germany Euroinvestor, 04/03/2008
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